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By Scott Langill

The Bing homepage has an image that changes daily.

The Bing homepage has an image that changes daily.

Microsoft just launched its semi-annual search engine revamp in hopes to threaten Google’s dominance. More notably, Microsoft is reportedly spending $80-$100 million to promote it. Google, meanwhile, spent just $25 million total on advertising last year. Microsoft’s search share was up 2% last week and the New York Post ran an article about it with the tabloid headline “Fear grips Google.” Bing is not a search engine, but a “Decision Engine”, and Microsoft decided that the word bing would remind people of the sound made during “the moment of discovery and decision making.” I thought that was “ding”, but if Microsoft is going to out-verbify Google, then binging doesn’t have any negative connotations like dinging. Internet lurkers have already posited that bing is a recursive acronym for Bing Is Not Google. Bing’s “related categories” feature seems to borrow from clustered search engines like Clusty, Mooter, and Grokker.

Hunch also launched this past week, a website that “begins where a search engine leaves off,” according to its founders. Hunch reportedly requires a user account and “the opportunity” to answer all manner of questions in a box labeled “Teach Hunch About You.” Your data is then used to help with the recommendations that it makes. Sounds like an over-personalized Google.

Google’s anti-privacy practices is why I switched to Ixquick Metasearch four years ago. Ixquick searches many popular search engines (anonymously) at the same time and then returns the top ten results from each. Ixquick deletes all private details of its users daily and does not share its users’ personal information with other search engines or with the provider of its sponsored results.

The Bing Cell Phone ad was entertaining though.

If you still can’t decide you can always wait for Yahoo’s upcoming overhaul this year.

Bing

Bing Search Overload Syndrome Ad: Cell Phone

Hunch

Ixquick Metasearch


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